Building the future of direct-to-consumer sleep wellness.
Defining and blending our brand and commerce experiences across the digital and physical worlds. Developing the organization, technology ecosystem, and operational strategies to scale our eCommerce, Retail, Direct Mail, and Digital Wholesale businesses globally.
P&L leader responsible for building the organization, technology, and commercial vision for the next stage of global digital growth.
Global technology and operations leader responsible for defining and implementing eCommerce eco-system vision and building internal engineering, architecture, and quality assurance organization to drive global growth.
Head of Product Management, focused on creating the vision for a new global SaaS eCommerce & multi-marketplace commerce platform.
Engagement leader focused on defining client product and operational strategies to promote an improved customer experience and revenue growth in a multi-channel environment.
Developed a B2C marketing platform for 60+ brands to provide time-sensitive, location-based, campaigns to segmented audiences via mobile notifications. Improved the industry average of direct mail campaigns from 1-2% to 16% across client campaigns.
Founded, developed, and grew a Wireless Internet Service Provider (WISP), managing over 900+ residential and commercial customers in the Central Indiana region. Acquired in 2009 by Omnicity, a regional competitor.
Provided advisory and website implementation services to public and private sector clients looking to streamline content management, merchandising, and marketing capabilities.
BS, Business Process Management, Supply Chain Management and Entrepreneurship. Member of Delta Sigma Pi and Indiana Mudsharks (Men’s Rugby).
European Union policy and Economics.
“Selling on Marketplaces,” Panel Discussion – March 2019.
“Hyperpersonalization Or Hype? How To Scale Your Data,” Panel Discussion – February 2019.
“KEEN Footwear Steps Up E-Commerce Game With Story-Driven Content Strategy,” September 2018.
“Footwear retailer Keen amps up its e‑commerce strategy,” January 2018.
“Why Different is Good,” September 2017.
“Digital Content Supply Chain” & “Building a Style Guide Driven User Experience,” Las Vegas, NV, May 2017.
The Business & Technology of E-Commerce, February-March 2017.
“Fuerst Group Does Retail R&D On KEEN And Chrome Industries Brands,” October 2016.
“Stores are Dead – Long Live Stores!,” San Francisco, October 2016.
Stop Marketing, Start Selling: Your guide to doubling online leads, customers, and revenue., Shaun Tinney and R. Jon MacDonald, 2015.
I currently live in Portland, OR and work for Fuerst Group Inc., parent company of KEEN Footwear and Chrome Industries.