With the announcement of Google Instant now over two months old, Google has published statistics on how Instant has improved search efficiency for people around the world:
- Before Google Instant, the typical searcher took more than 9 seconds to enter a search term, and we saw many examples of searches that took 30-90 seconds to type.
- Using Google Instant can save 2-5 seconds per search.
- If everyone uses Google Instant globally, we estimate this will save more than 3.5 billion seconds a day. That’s 11 hours saved every second.
- 15 new technologies contribute to Google Instant functionality.
[/check_list]While the improvements are impressive, the search team has also proven another very important hypothesis, “Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.” [highlight2]The data shows that people are capable to refine a set of results and scan through potential matches as they type.[/highlight2]