Areas of Expertise
With over 20 years in the branded manufacturing and direct-to-consumer spaces, I’ve helped companies build sustainable pathways to long-term growth.
Channels, performance, competition, priorities, team, financials, vendors & contracts
Channel strategy, agency management, acquisition, retention, lifetime value analysis, automation
Systems architecture, vendor landscape, infrastructure, engineering, quality assurance, process
KPI analysis, process & workflow, decision management, time studies, quality analysis, distribution
Journey mapping, conversion analysis, multi-variate testing, style guides, design systems
Country selection, localization, payments, cross-border shipping, team strategy, GDPR, service
Structure, talent review, resource gap analysis, job design, compensation strategy, distributed work
Channel strategy, automation, KPIs, resource strategy, tools, feedback loops, vendor analysis
Recent Work Experience
Founder & CEO, Dream Again
VP, Global Direct-to-Consumer: KEEN
VP, Global Digital Commerce: Fuerst Group Brands
Director, Web Technology: Columbia Sportswear
Director, Product Management: Monsoon Commerce
Sr. Consultant: Deloitte Consulting
The son of two serial entrepreneurs, I grew up with a keyboard in my hands and an appreciation for how business and family can interweave in a healthy and fulfilling way.
I started my first company, Café Live Wire, at age 15 and cemented a life-long passion for starting and developing businesses that build community and match my core values.
Today, I live in Portland, OR with my partner Ashley, dog (Winnifred), and two cats (Herbert and Apricot).